Creating knowledge for courageous change

The ÁñÁ«ÊÓƵbrand promise

What makes a brand?

Our brand positioning defines how we’d like to exist in the mind of our consumers. It is a logical, straightforward definition of the brand that allows for clarity and focus.

Read the full document or watch the video (requires an active ÁñÁ«ÊÓƵaccount).

Brand vision

Creating knowledge for courageous change

Brand positioning

For the bold, curious and creative, ÁñÁ«ÊÓƵis the comprehensive research University whose enterprising spirit in a vibrant community empowers leaders to tackle grand challenges

Brand personality

Driven, professional, inclusive, cosmopolitan, welcoming

Brand affiliation

Think Big. Do Good.®